Let’s not sugarcoat this: Dating is broken. And it’s men who are getting screwed.
And so are women. Nobody likes it.
We need to bring back the man-woman connection.
I talk to guys every day — good guys — who are doing everything “right.”
They’ve got jobs, they’re working on themselves, they’re trying to put themselves out there. But they keep hitting the same wall:
No matches. No interest. No connection.
And the crazy part? Women hate it too!
Women tell me that men aren’t approaching. Men aren’t asserting. Men aren’t responding to their (the woman’s) hidden signals of interest.
So it’s a bummer for both men and women.
And don’t get me started on dating apps...
They’re a casino — built to keep you swiping, spending, hoping. Losing. Not connecting.
They show you women you’ll never match with just to keep you addicted. They flood women with thousands of choices, making real men invisible. Then they turn around and charge you just for the chance to be seen.
It’s not just a bad deal. It’s a scam.
And men? We’re supposed to just accept it. Sit back, play the game, keep paying, keep swiping, keep hoping.
You’ll never win a rigged game. You have to walk away from the table.
That’s why I believe we need to bring things back to real life.
You remember that, right? Actual energy. Eye contact. Body language.
Chemistry you can feel in your bones. Not filtered photos and ghosted conversations.
That’s what I’m about. That’s what this brand is about.
That’s what Dr. Magill, Wes Armstrong and I are working so hard on.
I want men and women to form genuine romantic partnerships.
And that has to happen in person.
So that’s why I make attraction products — colognes, supplements, formulas — not to mask who you are, but to activate what’s already there.
To give men an edge in the real world, where it still matters.
This isn’t about being perfect. It’s about being real.
It’s about re-learning the skills that got buried under screens and swipes.
Confidence. Humor. Style. Intent. And yes — scent. Because attraction is primal.
What I’m building isn’t just a product line. It’s a mission.
To help men reconnect with their power — not in theory, but in practice.
Not online, but in person. Not someday, but now.
We’ve got a culture that tells men to sit down, shut up, and swipe.
I’m telling you to stand up, show up, and spark real attraction.
You were built to connect. You were built to lead. You were built to be felt.
And no algorithm, no shadow-ban, no paid tier on a dating app can ever replicate what happens when a man walks into a room on fire with purpose.
So yeah, it’s rigged. But you don’t have to play that game anymore.
Let’s get back to real. Real world. In person. Where chemistry abounds.
Let’s get back to us.
Warmly,
— Matt Cook
Founder